Marli Lee

Writer, Editor, and Creative Strategist | Portfolio

I specialize in story-driven, high-conversion, direct-response copywriting and editing. My background in Hollywood screenwriting uniquely enables me to transform complex ideas into clear messaging that captures attention and drives engagement.

I write stories people feel and compelling copy that moves them to act.

See how I can support your next campaign below.

*These samples are unpublished, speculative work created for portfolio purposes only and not afflicted with, commissioned by, or endorsed by any trademarked brands or companies.


Newsletters & Emails Campaigns

We all receive countless emails a day and it’s far to easy to delete the ones that sound like a sales pitch. My goal is to pique interest from the subject line and stop clients/ consumers from scrolling once they’ve opened the email. I want them to read and engage, and I do this by crafting a clear, concise hook and a narrative story that feels tailored to them.

Below is an example newsletter, written for a luxury travel company and tour operator. The objective was to show customers that we won’t steer you towards the most popular tourist attractions. We’ll design a trip that fits their specific wants and needs, using Mexico City (one of my favorite travel destinations) as an example.


30 Second Spots

As a screenwriter, I’m adept at capturing an audience’s attention within seconds and evoking emotion. But I’ve also sat on the other side of the table and edited writer’s words, helping them reach their targeted audience. With streamers bringing commercials back into the fold through tiered plans, it’s more important than ever to have someone with my set of skills on your team.

Below is an example of a 30 second TV spot, written for a regional supermarket chain in the United States. The objective was to show that this grocer knows shoppers are busy. That’s why they’ve made it so you can find everything you need in one store at the best prices.

Read the script below:


Landing Page & Brand Voice Alignment

Landing Pages are first impressions. They’re where your audience is either going to continue reading and buy in, or where they’ll get bored, confused, or both and leave. I aim to create landing pages that are easy to understand, extremely engaging, and answer your audience’s questions before they even has them.

Below is an example of the text for a landing page, made for a super-biotic women’s supplement. My goal was to immediately hook the audience, establish a problem, turn features into benefits, overcome objections, and close.

Read the Landing Page text below:


Product Descriptions

A runner might know that he or she wants a running shoe, but the product description is what makes them want that running shoe specifically.

I write product descriptions with the target audience in mind and I highlight the features/benefits they didn’t know they needed.

Below is an example product description for a Women’s Road Running Shoe:

Solae Pace
Sale Price: $137.50 Original Price: $150.00

FEEL STRONGER WITH EVERY STRIDE.

Have you ever gotten 2, 3, 4 miles into a run and needed to turn around? Not because you wanted to, but because your shoes weren’t operating at your level.

Maybe the heel collar started to rub against your ankle causing a blister. Maybe the cushioning harden, or the upper fabric became so suffocating you could feel calluses forming. All the energy you had at the beginning of your run disappeared, absorbed in the worst way possible way, by shoes that were slowing you down.

Real running shoes should carry you. Not the other way around.

Solae Pace is built for women who want a comfortable, responsive ride that keeps up with everything from daily miles to marathon training.

Soft where you need it. Responsive where it counts. Ready for the road ahead. Solae Pace.


For words worth stopping for,

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