Marli Lee
Writer, Editor, and Creative Strategist | Portfolio
I specialize in story-driven, high-conversion, direct-response copywriting and editing. My background in Hollywood screenwriting uniquely enables me to transform complex ideas into clear messaging that captures attention and drives engagement.
I write stories people feel and compelling copy that moves them to act.
See how I can support your next campaign below.
*These samples are unpublished, speculative work created for portfolio purposes only and not afflicted with, commissioned by, or endorsed by any trademarked brands or companies.
Newsletters & Emails Campaigns
We all receive countless emails a day and it’s far to easy to delete the ones that sound like a sales pitch. My goal is to pique interest from the subject line and stop clients/ consumers from scrolling once they’ve opened the email. I want them to read and engage, and I do this by crafting a clear, concise hook and a narrative story that feels tailored to them.
Below is an example newsletter, written for a luxury travel company and tour operator. The objective was to show customers that we won’t steer you towards the most popular tourist attractions. We’ll design a trip that fits their specific wants and needs, using Mexico City (one of my favorite travel destinations) as an example.
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Subject line:
A Vacation for YOU
Body:
Ask Google, Safari, or even ChatGPT, "What are the best things to do in Mexico City?" and you'll receive all the same answers: visit the Teotihuacan Pyramids, drift through the vibrant canals of Xochimilco, spend an evening cheering at a Lucha Libre match in the legendary Arena México, and grab a late night churro from Churrería El Moro. Each is unforgettable in its own right, offering a window into Mexico's history, artistry, and spirit, and if you experienced only those landmarks, no one could say you hadn't seen Mexico City. But a memorable journey is rarely measured by how many landmarks you've checked off your list.
At Westmere Journeys, we believe the most meaningful experiences begin when a destination starts to reflect the person exploring it. Roma Norte, for example, is one of Mexico City's most beloved neighborhoods. Its tree-lined streets are home to restored early twentieth-century mansions, independent clothing boutiques, and celebrated cafés like Rosetta, where we never leave without ordering the Lemon Berliner. For travelers who thrive on lively evenings and an endless choice of restaurants, it feels effortlessly alive. But not every traveler is looking for that rhythm.
If your perfect day ends with quiet streets, instead of bustling sidewalks, you may find yourself drawn to our favorite neighborhood: Coyoacán.
Just thirty-five minutes outside the city center, the pace begins to soften. Cobblestone streets invite you to slow down. Colonial façades glow in the afternoon light, shaded by old trees that have watched generations pass beneath their branches. Here, wandering becomes the day's only real agenda.
Then there is Casa Azul.
Stepping through the vivid blue walls of Frida Kahlo's home feels less like entering a museum and more like being welcomed into someone's inner world. You move through the rooms where she pondered every aspect of life and painted with extraordinary resilience. Outside, her garden offers its own quiet conversation. Leaves gently rustle in the breeze, transforming the city's noise into something softer. It becomes easy to linger a little longer here, noticing how travel has a way of creating space for reflection when you least expect it.
As evening settles, Jardín Centenario takes on a different character. Families gather around the fountain while musicians fill the square with familiar mariachi melodies. At its center stands two bronze coyotes, honoring the Náhuatl origin of Coyoacán's name, often translated as "place of those who have coyotes." The animals themselves are long gone, but the neighborhood still carries a quiet sense of history.
A few steps away stands La Conchita Church, one of the oldest Christian churches still in use in Mexico. Built in 1525 by Spanish colonists, its modest exterior gives way to an interior that tells the story of centuries of faith, conquest, and cultural exchange. Like so much of Mexico City, it reminds you that every beautiful place carries layers of history beneath its surface.
And then there is Mercado de Coyoacán.
The market hums with the easy rhythm of everyday life. Vendors prepare tostadas piled high with fresh ceviche. Around the corner, embroidered Puebla dresses share the space with colorful handicrafts, each reflecting generations of artistry and tradition. Before you leave, you may find yourself picking up a few painted calaveritas to display on your mantel each year during Día de los Muertos. A way to keep Mexico City with you long after you’ve returned home.
The beauty of Coyoacán is that choosing it doesn't mean giving anything up. DiDi, Uber, and the Metro make it easy to reach Roma Norte and the city's most celebrated attractions whenever you want. What changes isn't what you can see, but how you experience it.
Search engines are remarkably good at finding famous places. They cannot know which neighborhood will feel most like you, which quiet street you'll remember years from now, or where you'll finally lose track of time.
The most memorable trips begin when you discover the part of it that feels like it was waiting for you all along. And we’re here to help you find it.
So, where do you want to go next?
30 Second Spots
As a screenwriter, I’m adept at capturing an audience’s attention within seconds and evoking emotion. But I’ve also sat on the other side of the table and edited writer’s words, helping them reach their targeted audience. With streamers bringing commercials back into the fold through tiered plans, it’s more important than ever to have someone with my set of skills on your team.
Below is an example of a 30 second TV spot, written for a regional supermarket chain in the United States. The objective was to show that this grocer knows shoppers are busy. That’s why they’ve made it so you can find everything you need in one store at the best prices.
Read the script below:
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Instagram:
• Parents share what they did with their extra hour after only needing to shop at Harvest Valley Foods.
• Stories poll: How many grocery stores did you visit this week?TikTok:
• How Many Stores?: Creators reveal how many stores it took to complete one grocery list before they went to Harvest and got the exact same things for a lesser price.OOH:
Billboard 1… Less Time Shopping, More Time Living.
Billboard 2… Checking Everything Off Your List.
Billboard 3… Riverside Harvest Market. Why Go Anywhere Else?
Landing Page & Brand Voice Alignment
Landing Pages are first impressions. They’re where your audience is either going to continue reading and buy in, or where they’ll get bored, confused, or both and leave. I aim to create landing pages that are easy to understand, extremely engaging, and answer your audience’s questions before they even has them.
Below is an example of the text for a landing page, made for a super-biotic women’s supplement. My goal was to immediately hook the audience, establish a problem, turn features into benefits, overcome objections, and close.
Read the Landing Page text below:
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YOUR DAILY WELLNESS ROUTINE SHOULDN’T NEED A CHECKLIST.
A probiotic for digestion.
A supplement for feminine health.
A vitamin for everyday balance.
Before you know it, your bathroom cabinet is doing more work than you are.
Meet Evara Biotics.
A daily women's super-biotic designed to make supporting your gut and overall wellness simple.
With 10 probiotic strains, 15 billion CFU, and prebiotic fiber, Evara Biotics gives your microbiome the support it needs in one daily capsule.*
10 PROBIOTIC STRAINS • 15 BILLION CFU • PREBIOTIC FIBER
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JUGGLE LESS WITH MORE.
Your microbiome is a living ecosystem made up of trillions of microorganisms. Maintaining a healthy balance of beneficial bacteria is one part of ensuring digestive and feminine wellness. That's why Evara doesn't try to do everything. It focuses on a thoughtfully selected probiotic blend that gets the fundamentals right.
10 PROBIOTIC STRAINS
A balanced blend of Lactobacillus and Bifidobacterium strains selected to support a healthy gut and vaginal microbiome.*
15 BILLION CFU
A daily dose of live microorganisms designed to help maintain a healthy balance of beneficial bacteria.*
PREBIOTIC FIBER
Resistant dextrin provides a source of prebiotic fiber to help nourish beneficial bacteria in the gut.*
VEGAN CAPSULES
Plant-based capsules with no artificial colors, flavors, gluten, dairy, GMOs, or unnecessary fillers.
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“It’s become one of those things I don’t even have to think about anymore.”
HEAR WHAT WOMEN ARE SAYING:
[Insert 3 video testimonials from women of various ages]
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TRY IT RISK-FREE.
Changing your daily routine can feel like a commitment, but Evara Biotics doesn’t want it to. It’s backed by a 30-Day Money-Back Guarantee so if you’re not satisfied, you can return it for a full refund.
What’s important to us is that you feel your best.
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Maybe you already take a probiotic every day. Maybe you take 6 different ones. Keep it simple. Keep it comprehensive. With just 1.
EVARA BIOTICS: SIMPLE SUPPORT FOR YOUR EVERYDAY MICROBIOME.
START MY ROUTINE TODAY →
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Take only as directed. If you have a medical condition, take medication, or are pregnant or nursing, consult a qualified healthcare professional before use.
Speculative product and ingredient specifications created for portfolio purposes only.
Product Descriptions
A runner might know that he or she wants a running shoe, but the product description is what makes them want that running shoe specifically.
I write product descriptions with the target audience in mind and I highlight the features/benefits they didn’t know they needed.
Below is an example product description for a Women’s Road Running Shoe:
FEEL STRONGER WITH EVERY STRIDE.
Have you ever gotten 2, 3, 4 miles into a run and needed to turn around? Not because you wanted to, but because your shoes weren’t operating at your level.
Maybe the heel collar started to rub against your ankle causing a blister. Maybe the cushioning harden, or the upper fabric became so suffocating you could feel calluses forming. All the energy you had at the beginning of your run disappeared, absorbed in the worst way possible way, by shoes that were slowing you down.
Real running shoes should carry you. Not the other way around.
Solae Pace is built for women who want a comfortable, responsive ride that keeps up with everything from daily miles to marathon training.
Soft where you need it. Responsive where it counts. Ready for the road ahead. Solae Pace.
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FEATURES:
Cushioning That Keeps You Moving.
Running means taking impact with every step. Solae Pace's lightweight foam midsole helps soften the feel of the road while delivering a responsive ride that keeps your stride smooth from landing to toe-off so your energy never dips.
More Room. Same Support.
Solae Pace features a comfortably shaped forefoot that gives your toes more room to move than its predecessor without sacrificing a secure feel. A padded heel collar and supportive midfoot construction help keep your foot comfortably locked in as the miles add up.
Breathe Easy.
A lightweight engineered-knit upper promotes airflow around your foot while keeping the shoe flexible and comfortable. As your run heats up, so does the breathability.
Grip The Miles Ahead.
Solae Pace's durable rubber outsole is designed to provide reliable traction across every running surfaces, while flexible grooves in the forefoot help the shoe move naturally with your stride.
No matter how the pavement or weather changes, Solae Pace has your back.
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RUNNERS NOTICED.
“Light, comfortable, and surprisingly responsive.”
Runners are calling out the cushioned feel, secure fit, breathable upper mesh, and smooth ride.
See what they're saying:
[3–5 customer reviews]
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SOLAE PACE: Your Next Run Is Waiting.
Responsive cushioning.
Breathable comfort.
Flexible movement.
A secure fit.
Reliable traction.
One shoe for the miles you run most.
RUN IN SOLAE
For words worth stopping for,
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