Marli Lee

Copywriter and Creative Strategist, with a background in Hollywood screenwriting, who puts the audience first and never loses sight of the performance target.


High-conversion, direct-response writing that evokes emotion, compels action, and fulfills a business objective.

Newsletters & Emails

A Vacation for You in Mexico City is a email newsletter written for a luxury custom travel company and tour operator.

The objective is to show customers that we do what a search engine or A.I. can’t: We create a travel itinerary based on your specific wants and needs—not the most popular tourist attractions.

We also save you the one thing you can never get back: Time. The time it takes to research different neighborhoods, things to do, places to stay, and restaurants that adhere to your specific dietary restrictions.

The mission of this company is to provide high-end, client-specific, seamless travel, and this newsletter does exactly that.


30 Second Spots, OOH, & Social Media

Giant Food. One Trip. More Life is a spec campaign that knows today’s shoppers are busy.

Between work meetings, soccer practices, chores and obligations, working professionals and parents alike don’t have the time to go to four different stores, searching for the best prices—and they don’t have to.

Giant Food has everything one needs— groceries, a pharmacy, household items, tools—all in one store at low, competitive prices.

When you shop at Giant, you're not only get the best quality and highest convenience, you’re getting more time to spend with friends and family, more time to do the things you want to do, more life.


Landing Page & Brand Voice Alignment

Your Body Doesn’t Work In Silos. Why Should Your Probiotic?

Meet the 3-in-1 superbiotic designed specifically for women.

This spec landing page, written for Dynamic Biotics+ For Women®,  starts with a hook, establishes a problem, turns features into benefits, overcomes objections, and closes—all within the established brand voice created by Hi-Altitude Brands.

70 BILLION CFU • 24 PROBIOTIC STRAINS • 1 CAPSULE DAILY

Product Descriptions

Nike Pegasus 42
Sale Price: $130.97 Original Price: $145.00

WHATEVER THE RUN DEMANDS.

Some days, you have a plan.

Other days, you just want to get out the door.

Maybe you're chasing a new personal best. Maybe you're squeezing in a few miles before work. Maybe three miles turns into five because your legs feel good.

The Pegasus 42 is built for all of it.

A full-length, curved Air Zoom unit gives you a propulsive feel from heel to toe-off, while responsive ReactX foam cushions your landing and keeps your stride energized.

Easy miles, daily training, and everything in between. One shoe for it all.


About Me:

My name is Marli Lee. I’m a writer, editor and creative strategist, who specializes in story-driven, high-conversion, direct-response marketing. My background in narrative allows me to create messaging that captures attention, builds connection, and drives engagement, while establishing and maintaining a brand voice, and fulfilling business objectives.

I write stories people feel and compelling copy that moves them to act.

This includes direct-response copy, brand voice, search engine optimization (SEO), email campaigns, newsletters, blog posts, landing pages, and more. I’m also adept at thoughtfully using A.I. tools to accelerate research, explore ideas, and strengthen early drafts without sacrificing originality. The finished product will always be human—as it should be.

If you want to engage your clients and consumers in a wildly creative and effective way, let’s work together!